So, why did Ford decide to absorb the cost of the hybrid system for the Lincoln MKZ? The automaker hasn't said for certain what those reasons may be, but there are a few that likely factor in such as:
When analysts and industry insiders are asked the question How did Lincoln do in 2009? They tend to be somewhat ambivalent. The problem with answering a question such as How did Lincoln do in 2009 is that luxury car makers in general were affected by a strange combination of factors that started in late 2007 or even before. The gist of these changes is that Lincoln and Cadillac were both creating less expensive entry level vehicles to attract customers up to the time that the global economy collapsed. This trend continued in 2009 with Lincoln receiving Ford's EcoBoost V6.
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When analysts and industry insiders are asked the question How did Lincoln do in 2009? They tend to be somewhat ambivalent. The problem with answering a question such as How did Lincoln do in 2009 is that luxury car makers in general were affected by a strange combination of factors that started in late 2007 or even before. The gist of these changes is that Lincoln and Cadillac were both creating less expensive entry level vehicles to attract customers up to the time that the global economy collapsed. This trend continued in 2009 with Lincoln receiving Ford's EcoBoost V6.
